Description

Awareness & Public Inquiry moves the advocacy campaign into the field. This lesson focuses on the Agency and Action & Reflection elements of the WAESN framework by teaching students how to engage directly with their community and stakeholders. It’s about moving beyond what is written in a bill to what is being said in the community.

Designed for a 75-minute block, the lesson begins by asking students to analyze their own media consumption and familiarity with the local news and podcast landscape. Students then learn the Media Landscape Analysis concept—a way to map out which voices are dominant and which are missing in local discourse. A highlight of the lesson is the Q&A Protocol, where students watch PBS segments to identify the qualities of a good question versus a vague question. The lesson culminates in independent Campaign Studio Time, where teams choose to finalize their Op-Eds, draft press releases, or prepare interview questions for a local stakeholder.

What’s Included

• Detailed 75-minute lesson plan with structured time for concept review, video analysis, and independent campaign work.

• Unit Slideshow (Slides 63-71) featuring media landscape prompts and Q&A interview protocols.

• Media Landscape Analysis Framework to help students identify the key journalists, influencers, and outlets covering their specific issues.

• Q&A Interview Guide including Vague vs. Rigorous question comparisons and PBS-inspired techniques.

• Campaign Studio Resources—templates and examples for student-led Op-Eds, Press Releases, and Interview Scripts.

• Alignment with WAESN Elements of Liberation (Agency & Action/Reflection) and Washington State K-12 Social Studies standards for communicating conclusions and taking informed action.

Why Educators Use This Lesson

• Develops Professional Inquiry: Teaches students how to ask the kind of targeted questions that hold decision-makers accountable.

• Maps Information Ecosystems: Helps students understand why certain issues get buzz while others are ignored by analyzing the local media landscape.

• Flexible Campaign Paths: Recognizes that every movement is different—some teams may need an Op-Ed, while others need a hard-hitting interview or a formal press release.

• Direct Community Connection: Encourages students to step out of the classroom bubble and engage with local leaders and community members.

• High-Level Synthesis: Students must combine their legislative research with personal narratives to create compelling public-facing content.

This is the lesson that teaches students how to turn a private concern into a public conversation.