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Lesson: Op-Ed Writing & Executive Messaging

Op-Ed Writing & Executive Messaging moves students from the role of observer to influencer. This lesson focuses on the Action & Reflection and Agency elements of the WAESN framework by teaching students how to articulate their campaign goals for a public audience. By mastering the Op-Ed format, students learn to synthesize their research, evidence, and personal narratives into a persuasive call to action.

Designed for a 75-minute block, the lesson begins with a Jigsaw Analysis of 3-5 real-world Op-Eds, focusing on how authors hook readers and structure their arguments. Students then use the L6.1 Op-Ed Outline Template to reverse outline an existing piece or begin drafting their own. The lesson concludes with a high-level Exit Ticket activity comparing a press release from Seattle Mayor Bruce Harrell to local news coverage, revealing the subtle differences between executive messaging and independent journalism.

What’s Included

Why Educators Use This Lesson

This is the lesson that teaches students that a well-placed argument can be just as powerful as a vote.

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